Required skills

research skills sufficient to identify the commercial potential of current and future music market trends

literacy skills sufficient to read and interpret a wide variety of music media

numeracy skills sufficient to ensure negotiated agreements are kept within budget

communication skills sufficient to

advocate and promote ideas and new talent

develop comprehensive industry networks

listen critically to and suggest appropriate repertoire for artists

mentor and counsel artists effectively ethically patiently and sensitively

criticalthinking skills sufficient to apply confidence insight and foresight in the evaluation of new and emerging talent

initiative and enterprise skills sufficient to assess the marketability of new and emerging talent

learning skills sufficient to evaluate and improve own negotiation skills

planning and organisational skills sufficient to align and connect artists and producers

problemsolving skills sufficient to identify and resolve issues arising from agreements between artists and the record company

selfmanagement skills sufficient to set priorities and use timemanagement strategies

teamwork skills sufficient to work collaboratively with artists

technical skills sufficient to access music downloads websites and blogs

Required knowledge

appreciation of artists and record producers and their work

music knowledge including

genres

styles

repertoires

song structures

approaches to critical listening

typical formats and content of agreements between artists and record companies

copyright legislation as it relates to licensing publishing rights and royalties

Copyright Act

Copyright Amendment Digital Agenda Act

local regional national and international music scenes and trends

markets and revenue structures in the music industry

role and functions of national and international music industry associations

talent development from a management and artistic perspective

issues and challenges that typically arise in the context of developing artists and repertoire

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

assess the marketability of new artists

develop and promote new artists

network strategically to gain and exploit information on music market trends

facilitate agreements with artists

Context of and specific resources for assessment

Assessment must ensure

access to appropriate technology to research the commercial potential of music market trends

access to new artists and their markets

access to standard music business documentation

use of culturally appropriate processes and techniques appropriate to the language and literacy capacity of the candidate and the work being performed

Method of assessment

The following assessment methods are appropriate for this unit

case studies to assess ability to develop new talent

direct observation of candidate developing artists and their repertoire

written or oral questioning to assess knowledge of current and future music market trends

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

CUFCMPA Manage and exploit copyright arrangements

CUFCMP501A Manage and exploit copyright arrangements

CUSMGTA Manage artists and their careers

CUSMGT502A Manage artists and their careers

CUSMKGA Manage the promotion of creative acts

CUSMKG501A Manage the promotion of creative acts

CUSPURA Establish and manage recording contracts

CUSPUR502A Establish and manage recording contracts

CUSSOUA Produce sound recordings

CUSSOU502A Produce sound recordings.

Information sources may include:

Industry contacts may include:

Music market trends may involve:

Artists may include:

Artistic and commercial development may include:

Company may include: